Case Study: How We Boosted Organic Traffic and Leads for FLSC
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Client Overview
FLSC.co.uk is a business focused on providing high-quality B2b appointment setting services, but they were struggling to reach their target audience effectively. With low rankings and limited organic traffic, they approached us to help them increase visibility, attract more leads, and improve their website’s overall performance.
The Challenges
1. Site Structure: The existing structure was not optimised for search engines or users.
2. Low Traffic & Leads: The website wasn’t bringing in enough relevant traffic, and the leads were minimal.
3.Google Updates: Frequent algorithm changes were affecting the site’s rankings, making it harder to maintain consistent visibility on search engines.
Our Goals
1. Increase organic traffic to the site.
2. Improve search engine rankings and secure positions in top search results (SERPs).
3. Generate more relevant leads and customers from organic search.
Our Strategy:
To tackle these challenges, we implemented a comprehensive SEO strategy with a focus on both technical and content-driven improvements:
1. Technical SEO:
. We began by optimising the site’s technical aspects, ensuring it was easily crawlable by search engines and fast-loading for users.
2. On-Page Optimisation:
. Every page was optimised to align with SEO best practices, including meta tags, headings, and alt texts.
3. Keyword Research:
. Extensive research was conducted to target high-value, relevant keywords that would attract the right audience.
4. Internal Linking:
. We structured internal links to boost SEO performance and enhance user experience.
5. UI/UX Optimisation:
. We improved the website’s design and navigation to ensure users had a seamless experience, reducing bounce rates and improving engagement.
6. Off-Page SEO:
. We worked on building quality backlinks to increase the site’s authority and trustworthiness.
7. Silo Structure:
. A logical and organised content structure was created to improve search engine ranking and user experience.
The Results:
85% Increase in Organic Traffic: Within just 5 months, organic traffic saw a significant boost of 85%.
Top 10 Rankings: The website began ranking in the top 10 for several high-value keywords, drastically improving visibility.
More Leads & Customers: The increase in relevant traffic directly contributed to more inquiries and customers, fulfilling our goal of generating more business from organic search.
Timeline:
This impressive turnaround took just 5 months, proving the power of a well-executed SEO strategy.
Conclusion
By optimising the technical structure of the site, targeting the right keywords, improving the user experience, and staying up-to-date with Google’s algorithm changes, we were able to help FLSC.co.uk significantly boost their organic traffic and lead generation. The results speak for themselves, and we continue to monitor and refine their strategy to maintain ongoing success.