SEO Case Study: Private Investigation UK
Please note that results may vary based on the industry or niche, the specific search terms and their search volume.
Client Overview:
HDClaims.co.uk is a UK-based service provider specialising in personal injury claims. They approached us to improve their online presence, increase organic traffic, and generate more leads from relevant audiences.
Challenges:
When HDClaims.co.uk reached out, they were facing:
1. A poorly optimised site structure hindering search engine performance.
2. Low rankings for target keywords, making it difficult to attract potential clients.
3. Difficulty recovering from Google algorithm updates, which affected their visibility.
4. Insufficient leads and a lack of qualified traffic to the website.
Goals
The client’s primary objectives were to:
1. Boost organic traffic from search engines.
2. Achieve higher rankings on Search Engine Results Pages (SERPs).
3. Attract more relevant traffic to generate actionable leads and customers.
Our Strategy
To overcome these challenges, we implemented a robust SEO plan that included:
1. On-Page Optimisation:
Enhanced title tags, meta descriptions, and content for better keyword targeting and user engagement.
2. Technical SEO:
Improved site speed, mobile-friendliness, and resolved crawl errors to ensure a seamless user and search engine experience.
3. Keyword Research:
Identified high-intent keywords relevant to personal injury claims services.
4. Content Optimisation:
Updated existing pages and created new content tailored to user intent.
5. UI/UX Content and Keyword Optimisation:
Optimised the website’s design and layout to enhance usability and keep visitors engaged.
6. Off-Page SEO:
Built high-quality backlinks to establish the site’s authority and credibility.
7. Silo Structure:
Organised the website into topic-focused clusters to improve internal linking and content discoverability.
Results:
Our efforts delivered outstanding results:
. 80% growth in organic traffic within just 8 months.
. Achieved top 10 rankings on SERPs for several high-value keywords.
. Significant improvement in lead generation and overall customer inquiries.
Timeline:
The project spanned 8 months, during which we consistently tracked progress and refined our strategies to ensure success.
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