Case Study: Boosting Organic Traffic and Leads for Avangart Clinic
Please note that results may vary based on the industry or niche, the specific search terms and their search volume.
Client Overview:
Avangart Clinic, a leading dental clinic based in Turkey, specialises in providing high-quality dental treatments. With a strong local presence, the clinic aimed to expand its reach to international patients, specifically in English-speaking countries, by enhancing its online visibility.
Challenges:
1. Site Structure Issues: A complicated website structure made it hard for search engines to crawl and understand the content.
2. Low Rankings: Despite offering excellent services, the website was not ranking well on Google, especially in international markets.
3.Few Leads: The site wasn’t generating enough inquiries or conversions, which led to fewer customers.
4.Difficulty with Google Updates: Frequent changes in Google’s algorithms had affected the website’s rankings, making it hard to stay competitive.
Goals
Our objective was clear:
1. Increase Organic Traffic: Drive more visitors from English-speaking countries.
2. Rank Higher on SERPs (Search Engine Results Pages): Secure top positions for competitive keywords.
3. Generate More Leads: Turn website visitors into actual inquiries and patients.
Strategies Implemented:
1. Technical SEO:
. Conducted a complete website audit to resolve technical issues that hindered site performance.
. Optimised site speed and mobile responsiveness, crucial for user experience and ranking.
2. On-Page Optimisation:
. Improved the website’s content by integrating high-value keywords that international patients are likely to search for.
. Enhanced title tags, meta descriptions, and headings to improve relevance and click-through rates.
3. Keyword Research:
. Focused on high-intent keywords that potential patients in English-speaking countries were searching for, ensuring the content aligned with their needs.
4. Internal Linking:
. Created a more organised internal linking structure to help search engines better understand the website’s content and improve navigation for users.
5. UI/UX Optimisation:
. Simplified the website’s design and made it more user-friendly, ensuring that potential patients could easily find the information they needed.
6. Off-Page SEO:
. Built high-quality backlinks from reputable websites, improving domain authority and trustworthiness.
7. Silo Structure:
. Organised content into thematic silos, making it easier for both search engines and users to navigate the site.
Results:
After five months of implementing these strategies, the clinic experienced significant improvements:
58,700% Increase in Traffic: The website saw a remarkable boost in organic traffic from targeted international markets.
Top 10 Rankings: The clinic secured top 10 positions on Google for several competitive keywords related to dental treatments.
More Leads and Patients: With increased visibility, the clinic received more inquiries and consultations from international patients, leading to more appointments.
Timeline:
This transformation was achieved in just 5 months, proving the effectiveness of the strategies we applied.
Conclusion
By focusing on a blend of technical improvements, user experience optimisation, and targeted content strategies, we were able to significantly improve Avangart Clinic’s online presence. The clinic is now better positioned to attract international patients, helping them grow their business and extend their reach beyond Turkey.